Case study
Redesigning the user experience for a UK Mental health app
2022 - Mental Health
Case study
Redesigning the user experience for a UK Mental health app
2022 - Mental Health
Case study
Redesigning the user experience for a UK Mental health app
2022 - Mental Health
Case study
Redesigning the user experience for a UK Mental health app
2022 - Mental Health
Context
The Challenge Ahead
The UK was grappling with a significant number of mental health cases even before the COVID-19 pandemic. The situation intensified as the health sector faced unprecedented challenges during the pandemic, leaving many individuals in urgent need of support. In response to this escalating crisis, Minderful was established in 2020 by Dr. Nick Prior, James Harrop, and Ed Colthurst. Their mission was to deliver top-tier mental health resources to those who need them most, effectively addressing the growing mental health needs exacerbated by the pandemic.
Context
The Challenge Ahead
The UK was grappling with a significant number of mental health cases even before the COVID-19 pandemic. The situation intensified as the health sector faced unprecedented challenges during the pandemic, leaving many individuals in urgent need of support. In response to this escalating crisis, Minderful was established in 2020 by Dr. Nick Prior, James Harrop, and Ed Colthurst. Their mission was to deliver top-tier mental health resources to those who need them most, effectively addressing the growing mental health needs exacerbated by the pandemic.
Context
The Challenge Ahead
The UK was grappling with a significant number of mental health cases even before the COVID-19 pandemic. The situation intensified as the health sector faced unprecedented challenges during the pandemic, leaving many individuals in urgent need of support. In response to this escalating crisis, Minderful was established in 2020 by Dr. Nick Prior, James Harrop, and Ed Colthurst. Their mission was to deliver top-tier mental health resources to those who need them most, effectively addressing the growing mental health needs exacerbated by the pandemic.
The Challenge Ahead
The UK was grappling with a significant number of mental health cases even before the COVID-19 pandemic. The situation intensified as the health sector faced unprecedented challenges during the pandemic, leaving many individuals in urgent need of support. In response to this escalating crisis, Minderful was established in 2020 by Dr. Nick Prior, James Harrop, and Ed Colthurst. Their mission was to deliver top-tier mental health resources to those who need them most, effectively addressing the growing mental health needs exacerbated by the pandemic.
The Challenge
Finding the right fit
Founders approached Tapptitude to help them bring their vision to life and in the hands of people. Backed by their own research & expertise in the mental health sector they distilled a main approach for the core value proposition: to move away from introspection and instead improve mental well-being by going outwards & suggesting users to try new activities in real life. Upon launching the v1 to test this, they discovered that it was significantly improving the wellbeing of people engaging with the app’s content and decided to double down on the approach.
The Challenge
Finding the right fit
Founders approached Tapptitude to help them bring their vision to life and in the hands of people. Backed by their own research & expertise in the mental health sector they distilled a main approach for the core value proposition: to move away from introspection and instead improve mental well-being by going outwards & suggesting users to try new activities in real life. Upon launching the v1 to test this, they discovered that it was significantly improving the wellbeing of people engaging with the app’s content and decided to double down on the approach.
The Challenge
Finding the right fit
Founders approached Tapptitude to help them bring their vision to life and in the hands of people. Backed by their own research & expertise in the mental health sector they distilled a main approach for the core value proposition: to move away from introspection and instead improve mental well-being by going outwards & suggesting users to try new activities in real life. Upon launching the v1 to test this, they discovered that it was significantly improving the wellbeing of people engaging with the app’s content and decided to double down on the approach.
Finding the right fit
Founders approached Tapptitude to help them bring their vision to life and in the hands of people. Backed by their own research & expertise in the mental health sector they distilled a main approach for the core value proposition: to move away from introspection and instead improve mental well-being by going outwards & suggesting users to try new activities in real life. Upon launching the v1 to test this, they discovered that it was significantly improving the wellbeing of people engaging with the app’s content and decided to double down on the approach.
Here's what I did
Here's what I did
Here's what I did
Here's what I did
Gathering insight
Design Audit
After I joined the team in March 2022 I decided to do a design audit across all areas of the app and see what we could improve. Our objective was to create an interface that resonated with the users on a personal level. Through meticulous research and iterative design, we crafted an experience that not only met users' expectations but also fostered an environment conducive to their mental well-being.
Gathering insight
Design Audit
After I joined the team in March 2022 I decided to do a design audit across all areas of the app and see what we could improve. Our objective was to create an interface that resonated with the users on a personal level. Through meticulous research and iterative design, we crafted an experience that not only met users' expectations but also fostered an environment conducive to their mental well-being.
Gathering insight
Design Audit
After I joined the team in March 2022 I decided to do a design audit across all areas of the app and see what we could improve. Our objective was to create an interface that resonated with the users on a personal level. Through meticulous research and iterative design, we crafted an experience that not only met users' expectations but also fostered an environment conducive to their mental well-being.
Design Audit
After I joined the team in March 2022 I decided to do a design audit across all areas of the app and see what we could improve. Our objective was to create an interface that resonated with the users on a personal level. Through meticulous research and iterative design, we crafted an experience that not only met users' expectations but also fostered an environment conducive to their mental well-being.
Content structure
Minderful Pillars
The platform's content is thoughtfully structured around five key pillars: Nature, Self, Create, Social, and Expand. Each of these pillars offers a wide range of journeys, enabling users to explore and discover the path that best suits their individual needs and preferences. This diverse array of options ensures a personalized approach and fosters user retention.
Content structure
Minderful Pillars
The platform's content is thoughtfully structured around five key pillars: Nature, Self, Create, Social, and Expand. Each of these pillars offers a wide range of journeys, enabling users to explore and discover the path that best suits their individual needs and preferences. This diverse array of options ensures a personalized approach and fosters user retention.
Content structure
Minderful Pillars
The platform's content is thoughtfully structured around five key pillars: Nature, Self, Create, Social, and Expand. Each of these pillars offers a wide range of journeys, enabling users to explore and discover the path that best suits their individual needs and preferences. This diverse array of options ensures a personalized approach and fosters user retention.
Minderful Pillars
The platform's content is thoughtfully structured around five key pillars: Nature, Self, Create, Social, and Expand. Each of these pillars offers a wide range of journeys, enabling users to explore and discover the path that best suits their individual needs and preferences. This diverse array of options ensures a personalized approach and fosters user retention.
your journey
Journeys, steps & badges
To foster engagement, we introduced a gamified system of journeys, steps, and badges, encouraging users to progress through their mental health journey with tangible milestones and rewards. Journeys are activities divided into steps for users to try and potentially adopt in their daily routine. Each step includes a brief, expert-recorded audio piece, designed to educate the user about the activity and facilitate independent practice.
your journey
Journeys, steps & badges
To foster engagement, we introduced a gamified system of journeys, steps, and badges, encouraging users to progress through their mental health journey with tangible milestones and rewards. Journeys are activities divided into steps for users to try and potentially adopt in their daily routine. Each step includes a brief, expert-recorded audio piece, designed to educate the user about the activity and facilitate independent practice.
your journey
Journeys, steps & badges
To foster engagement, we introduced a gamified system of journeys, steps, and badges, encouraging users to progress through their mental health journey with tangible milestones and rewards. Journeys are activities divided into steps for users to try and potentially adopt in their daily routine. Each step includes a brief, expert-recorded audio piece, designed to educate the user about the activity and facilitate independent practice.
Journeys, steps & badges
To foster engagement, we introduced a gamified system of journeys, steps, and badges, encouraging users to progress through their mental health journey with tangible milestones and rewards. Journeys are activities divided into steps for users to try and potentially adopt in their daily routine. Each step includes a brief, expert-recorded audio piece, designed to educate the user about the activity and facilitate independent practice.
Users are rewarded with a badge once they complete the activity in real life.
Progress
My journeys
We embraced the metaphor of 'The Path' to highlight the profound journey towards enhancing one's wellbeing. On this screen, users will find a visual trail of their achievements and positive memories, serving as motivation and a reminder of their progress.
Progress
My journeys
We embraced the metaphor of 'The Path' to highlight the profound journey towards enhancing one's wellbeing. On this screen, users will find a visual trail of their achievements and positive memories, serving as motivation and a reminder of their progress.
Progress
My journeys
We embraced the metaphor of 'The Path' to highlight the profound journey towards enhancing one's wellbeing. On this screen, users will find a visual trail of their achievements and positive memories, serving as motivation and a reminder of their progress.
My journeys
We embraced the metaphor of 'The Path' to highlight the profound journey towards enhancing one's wellbeing. On this screen, users will find a visual trail of their achievements and positive memories, serving as motivation and a reminder of their progress.
'My Journeys' displays all your completed journeys chronologically.
iOS 16 roll-out
Lockscreen Widgets
Apple reached out to Tapptitude for a 10 day challenge accompanied by workshops and 1-on-1 sessions with their team to design and implement lockscreen widgets for Minderful as part of iOS16 roll-out. We leveraged lockscreen widgets for instant access to mindfulness exercises. This feature allows users to engage with the app in moments of need, promoting a habit of mental health awareness.
iOS 16 roll-out
Lockscreen Widgets
Apple reached out to Tapptitude for a 10 day challenge accompanied by workshops and 1-on-1 sessions with their team to design and implement lockscreen widgets for Minderful as part of iOS16 roll-out. We leveraged lockscreen widgets for instant access to mindfulness exercises. This feature allows users to engage with the app in moments of need, promoting a habit of mental health awareness.
iOS 16 roll-out
Lockscreen Widgets
Apple reached out to Tapptitude for a 10 day challenge accompanied by workshops and 1-on-1 sessions with their team to design and implement lockscreen widgets for Minderful as part of iOS16 roll-out. We leveraged lockscreen widgets for instant access to mindfulness exercises. This feature allows users to engage with the app in moments of need, promoting a habit of mental health awareness.
Lockscreen Widgets
Apple reached out to Tapptitude for a 10 day challenge accompanied by workshops and 1-on-1 sessions with their team to design and implement lockscreen widgets for Minderful as part of iOS16 roll-out. We leveraged lockscreen widgets for instant access to mindfulness exercises. This feature allows users to engage with the app in moments of need, promoting a habit of mental health awareness.
Audio
Doubling down on audio content
The initial version of Minderful combined text and audio elements, but after analyzing user retention data, we realized adjustments were needed. The founders decided to focus primarily on audio content, inspired by the resurgence of podcasts and streaming during the pandemic. This shift aimed to make Minderful more engaging and conversational, and we're extremely pleased with the outcome. Additionally, we introduced a 'quick quote on swipe' feature. This provides users with instant motivation and aids in reinforcing the concepts discussed in the audio segments, enhancing the overall learning and motivational experience.
Audio
Doubling down on audio content
The initial version of Minderful combined text and audio elements, but after analyzing user retention data, we realized adjustments were needed. The founders decided to focus primarily on audio content, inspired by the resurgence of podcasts and streaming during the pandemic. This shift aimed to make Minderful more engaging and conversational, and we're extremely pleased with the outcome. Additionally, we introduced a 'quick quote on swipe' feature. This provides users with instant motivation and aids in reinforcing the concepts discussed in the audio segments, enhancing the overall learning and motivational experience.
Audio
Doubling down on audio content
The initial version of Minderful combined text and audio elements, but after analyzing user retention data, we realized adjustments were needed. The founders decided to focus primarily on audio content, inspired by the resurgence of podcasts and streaming during the pandemic. This shift aimed to make Minderful more engaging and conversational, and we're extremely pleased with the outcome. Additionally, we introduced a 'quick quote on swipe' feature. This provides users with instant motivation and aids in reinforcing the concepts discussed in the audio segments, enhancing the overall learning and motivational experience.
Doubling down on audio content
The initial version of Minderful combined text and audio elements, but after analyzing user retention data, we realized adjustments were needed. The founders decided to focus primarily on audio content, inspired by the resurgence of podcasts and streaming during the pandemic. This shift aimed to make Minderful more engaging and conversational, and we're extremely pleased with the outcome. Additionally, we introduced a 'quick quote on swipe' feature. This provides users with instant motivation and aids in reinforcing the concepts discussed in the audio segments, enhancing the overall learning and motivational experience.
materials
Sweating the details
Crafting high-quality components & interactions is crucial to create an engaging experience for our users. I've also setup a style guide to ensure consistency, flexible customization and faster implementation.
materials
Sweating the details
Crafting high-quality components & interactions is crucial to create an engaging experience for our users. I've also setup a style guide to ensure consistency, flexible customization and faster implementation.
materials
Sweating the details
Crafting high-quality components & interactions is crucial to create an engaging experience for our users. I've also setup a style guide to ensure consistency, flexible customization and faster implementation.
Sweating the details
Crafting high-quality components & interactions is crucial to create an engaging experience for our users. I've also setup a style guide to ensure consistency, flexible customization and faster implementation.
Closing
Finishing thoughts
The redesign of Minderful highlights the importance of user-centric design in enhancing mental well-being. Through iterative feedback, we've created an app that genuinely supports users' mental health. As we move forward, the team is dedicated to evolving with their community, ensuring the app remains a valuable tool in users mental health journey.
Closing
Finishing thoughts
The redesign of Minderful highlights the importance of user-centric design in enhancing mental well-being. Through iterative feedback, we've created an app that genuinely supports users' mental health. As we move forward, the team is dedicated to evolving with their community, ensuring the app remains a valuable tool in users mental health journey.
Closing
Finishing thoughts
The redesign of Minderful highlights the importance of user-centric design in enhancing mental well-being. Through iterative feedback, we've created an app that genuinely supports users' mental health. As we move forward, the team is dedicated to evolving with their community, ensuring the app remains a valuable tool in users mental health journey.
Finishing thoughts
The redesign of Minderful highlights the importance of user-centric design in enhancing mental well-being. Through iterative feedback, we've created an app that genuinely supports users' mental health. As we move forward, the team is dedicated to evolving with their community, ensuring the app remains a valuable tool in users mental health journey.
2021 - DIY - Rental
2021 - DIY - Rental
2021 - DIY - Rental
2021 - DIY - Rental